Iowa DOT News Release

Click It or Ticket mobilization set for Thanksgiving week

Posted on: November 24, 2008

AMES, Iowa – Nov. 24, 2008 – Starting today and running through Nov. 30, the Iowa Department of Transportation (DOT) will use permanent dynamic message signs to remind Iowans to “Click It or Ticket – Seat Belts Save Lives.” The signs are located in the Ames, Mason City, Sioux City, Iowa City, Council Bluffs, Cedar Rapids, Quad Cities, and Des Moines metro areas.

The enforcement campaign is part of Iowa’s special Traffic Enforcement Program (sTEP), a coordinated effort by law enforcement agencies to increase highway safety. Iowa DOT motor vehicle officers will join more than 200 state law enforcement agencies in an effort targeted at increasing seat belt usage in all vehicles.

Since 1986, when the state’s original seat belt mandate was signed, nearly 6,000 people involved in Iowa crashes have been spared death or serious injury because they wore a seat belt at the time of the crash. 

Messages will be displayed from Nov. 24 to Nov. 30 in accordance with the following schedule (subject to override by critical traffic safety notices or Amber Alerts). 

Monday, Wednesday and Friday: 10 a.m. to 2 p.m.         

Tuesday and Thursday:  6 p.m. to 10 p.m.   

Saturday and Sunday:  noon to 4 p.m. 






For more information regarding the Click It or Ticket enforcement activities contact: Governor’s Traffic Safety Bureau, Randy Hunefeld, sTEP coordinator, phone 515-281-7166, e-mail


For more information about use of the DOT's dynamic message signs contact: Iowa Department of Transportation, Dena M. Gray-Fisher, phone 515-239-1922, e-mail  


Iowa highway in the evening